talking is not enough

Bell Let’s Talk always makes me super uncomfortable for reasons I can never quite articulate. Part of it is because I dislike a company advertising for itself on the backs of advocacy for mental health awareness. I get that this campaign is more effective at raising awareness across the country than Bell just silently throwing a whole gob of money at CAMH, but the ads don’t have to be so damn branded. (Note: I have similar issues with the Dove Campaign co-opting feminism. You didn’t start the conversation, you’re just benefiting from it.)

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